designer's Guides
How Much Does Design Cost?
What price should I give the client for this or that design?
This is actually a delicate question 😎
This is actually a delicate question 😎
You can’t give an immediate answer. That would be unprofessional. Websites, logos, brochures, etc., all vary, and before naming a price, you need to figure it out.
For example, a website might not have many pages, but it could have serious functionality. For instance, the user may need to upload files, convert those files into something else, and apply various settings. All of this can be created on a single page, but that page could have many variations.
So, first, you need to understand the scope of the work!
So, first, you need to understand the scope of the work!
Step 1. Here’s what needs to be evaluated:
- The number of unique pages (you need to thoroughly understand the functionality for this)
- Possible page variations
- Will there be illustrations?
- Is there a user account?
- If so, you need to detail what the user can do in it.
- Will you need to design an admin panel (as that’s a whole separate topic)?
- What content will be provided for the design (what texts are ready, and are there any photos)?
- What are the project deadlines?
- The level of responsibility. The more responsibility the project entails, the higher the cost.
- How much time will the project take you? 👐 And (a little secret) ask yourself—how much money do you need right now?
Step 2. What price should you now quote?
You can roughly estimate your hourly or daily rate. Designers typically earn between $3 and $40 per hour, depending on experience and additional skills. Try to objectively evaluate yourself and understand where you fall within that range based on your experience and work speed.
Let’s say you decide that for now, it’s $10. You can now calculate the total cost of the work or ask to be paid by the hour.
Let’s say you decide that for now, it’s $10. You can now calculate the total cost of the work or ask to be paid by the hour.
Advice!! Start small. If you’re just a beginner designer, don’t quote too high. On the contrary, lower your expectations. Trust me, it won’t be for long. You’ll feel more comfortable working on the project. And to avoid becoming known as a "cheap designer," charge slightly more for each new project. Very soon, you’ll be earning well…
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